12pm - 1pm

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2016 Mobile Ad Summit
Friday
, 
September 
27
 at 
7:00pm
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Full Name

Company & Title

Descriptive text about the speaker goes here.

12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

1

Title

Description.

1

Title

Description.

12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

“ 

To achieve great things, two things are needed: a plan and not quite enough time.

”

— Leonard Bernstein

Logo

12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

Location: Blue Room

12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

Location: Blue Room

12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

Location: Blue Room

WEST Leadership Summit 2024
Wednesday
, 
January 
24
 - 
Friday
, 
January 
26 
2024
Registration closed
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Emerge as a leader in a transforming world. 

The past few years have been challenging for many.

 

From navigating the pandemic and combating burnout, to facing layoffs and adapting to the ever-shifting landscape of in-person, virtual, and hybrid working models, finding success in your career may feel more daunting than ever. 

 

If you are ready to move beyond survival mode to a more holistic way of managing your career growth, this summit is for you. 

 

Who is this Summit for?

This summit is for mid to senior-level women technologists looking to grow as leaders while keeping their work/life balance in mind. 


Mentorship, collaboration, and interaction are major components of this virtual three-day summit. This is your chance to engage directly with senior leaders and meet others in your field!


Registration closes Tues Jan 23 at 5pm PT. 

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January 
24
 - 
January 
26
, 
2024
Starting at 
9:00am 
PST

Key Learning Tracks & Topics

Building a Strong Foundation

Featured topics:

• Career Resilience
• Reimagining the Career Ladder
• Personal Brand
• Skills Development & Adaptability
• Mental Health and Well-Being

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Navigating Career Transitions & Life Choices

Featured topics:

• Strategies for Successful Career Advancements
• Family Planning & Work-Life Balance
• Thriving Amid Uncertainty
• Overcoming Setbacks and Growing through Failure

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Forging a

Resilient Future

Featured topics:

• Innovation and Creative Problem Solving
• Leadership and Change Management
• Burnout Prevention and Self-Care

• Neurodivergence as a Superpower in the Workplace
• Future-Proofing Your Career

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.


Join us for three powerful days of interactive workshops, inspiring talks, and meaningful connections from the comfort of your own home at the 2024 virtual WEST Summit.  

Enhance your user experience and build brand equity with your design vernacular.

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  • Events help bring people closer together in the information age
  • Seven times out of ten, the experiences people remember most in life happen at events
  • When it comes to the type of event to host, meet your attendees where they are

Summit Speakers

Ai (Aimee)
Sakura, PCC, APTD

Founder of Buildup Coaching, BAEDN Board Director

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

AJ
Beard

Owner Operator

Lone Oak Farm & Technology

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Ali
Littman

VP of Software Engineering
Modern Health

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Allison
McHenry

CTO
Kos Media

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Catherine

Powell

Senior Director of Product Management

Box 

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Claire

Hough

Chief Technology Officer, Getlabs

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Ei-Nyung

Choi

Engineering Leader, tech advisor, mentor, speaker

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Ekta
Aggarwal

Head of Product & Design
Docker, Inc

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Emma
Pineda Fortin, Ph.D.

Founder & CEO
Guerrera de La Luz Leadership



Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Erin

Hinson

Technical Lead
HubSpot

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Heidi
Williams

Head of Engineering, Grammarly Business
Founder, WEST

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Kalia
Aragon

Director of Product

Flatiron Health

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Karen

Ko

Managing Director

WEST

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Karen
Lo

Director of Engineering

JLL Technologies

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Krithika
Jagtiani

Staff Software Engineer

Intuit

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Kylie

Taitano

Senior Software Engineer,

Intuit

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Laurie

Coe

Managing Director

The Energy Project

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Leah

Dillon

Social Media Manager & Recruiter

Teal

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Manasa
Battula

Senior Manager, Program & Technical Program Management - Messaging Twilio

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Megan M.

Yee

Senior Manager, Product and Solutions Consulting, Kaiser Permanente

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McKendree
Hickory, Ph.D.

Head of Coaching
NextArrow



Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Mona
Salvi

Senior Director, Product Security, Fraud & Risk
HubSpot

Descriptive text about the speaker goes here.

Neta
Gotlieb, Ph.D.

Product Manager, Reproductive Health

Oura


Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Parul

Shorey

Senior Director, Product Management; Head of Data & AI Products

SeatGeek

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Rebecca

Murphey

Field CTO
Swarmia

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Rocio

Montes

Senior Engineering Manager - Github Actions Compute
Github

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Rohini

Pradeep

VP of Product Engineering

Gusto

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Subechya

Person

VP of Product & Design, Vacasa

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Suja

Viswesan

VP of Security Software Development
IBM


As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Teresa

Dietrich

Ex-Chief Product & Community Officer

Stack Overflow

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“

”

Really incredible conference. I don’t think there is any other conference like this. Such targeted amazing content for female engineering leaders. I was really blown away by the quality of the speakers and content.

Madelyn Tavarez

Sr. Software Engineer

WEST Summit Attendee 2023

Day 1: Building a Strong Foundation

9 - 9:10 am PT

Welcome and Introductions


Karen Ko, Managing Director, WEST

Heidi Williams, Head of Engineering for Grammarly Business

Founder of WEST Diversity and Inclusion, LLC

9:10 - 9:55 am PT

Embracing Resilience in Your Professional Journey

Morning Keynote

Join us for our morning keynote conversation featuring Claire Hough, Chief Technology Officer at Getlabs and Heidi Williams, Head of Engineering for Grammarly Business and Founder of WEST Diversity and Inclusion, LLC. 

 

Topics: Career Resilience, Leadership

Claire Hough, CTO, Getlabs

Heidi Williams, Head of Engineering for Grammarly Business

Founder of WEST Diversity and Inclusion, LLC

10am - 10:55am PT

How to Define a Personal Brand that Sets You Apart

Panel Discussion

Personal Branding is one of our most popular topics at WEST! Learn how to market and differentiate yourself effectively, align your personal brand with your career goals, and leverage social media and networking to enhance your visibility and credibility. Get ready to be inspired and take your career to the next level.

 

Topics: Personal Brand, Owning Your Narrative, Job Search, Onboarding, Elevator Pitch

Mona Salvi, Senior Director, Product Security, Fraud & Risk, Hubspot
Leah Dillon, Social Media Manager and Recruiter, TEAL
Ei-Nyung Choi, Technical advisor, mentor, speaker, former Senior Staff Engineer @ Slack, startup founder, manager. MIT grad

11 am - 12 pm

Courageous Negotiations
Workshop

According to a recent study, a large number of people would prefer to eat LIVE BUGS than negotiate at work. Yet, as scary as negotiation may be, it’s something many of us must do daily. This workshop is designed to give people the tools to overcome their apprehension and learn to love negotiations. Together, we'll explore different negotiation styles, how to prepare for a negotiation, the building blocks of rapport and influence, and specific tactics to negotiate more effectively. Participants will leave this workshop feeling justifiably confident and prepared to handle difficult negotiations.

 

* No live bugs will be eaten in this workshop

 


Topics: Negotiation, Communication

McKendree Hickory, Ph.D., Head of Coaching, NextArrow

12:15 pm - 1:00pm PT

Choose Your Own Adventure as a Software Engineer

Panel Discussion

Navigating your career as a software engineer can sometimes feel overwhelming. Hear from four software engineers as they share their journeys and discuss the twists, turns and surprises they have encountered along the way. Learn practical tips and get advice on how to make the most of your own adventure!


Topics: Career Planning, Values, Motherhood, IC vs People Management, Imposter Syndrome, Networking

Karen Lo, Director of Engineering, JLL
Kylie Taitano, Engineering Manager, Intuit
Rocio Montes, Sr. Engineering Manager, Github

Krithika Jagtiani, Staff Software Engineer, Intuit

Erin Hinson, Technical Lead, HubSpot

1:05 pm - 2pm PT

Networking Hour

Meet and greet!

Interested in meeting others in your field? Join us for our facilitated networking session where you'll get a chance to connect with fellow attendees and make new connections! 

Networking Session

Day 2: Navigating Careers & Life Choices

9am - 9:55am PT

Beyond the Career Ladder: Defining Success on Your Own Terms

Fireside Chat

Career success can mean different things to different people. Join us for this eye opening conversation as we explore how to take control of your narrative and explore what this means to you, outside of climbing the corporate ladder. We'll discuss who the ladder is really for, how to assess risk and overcome the fear of failure, learn how to own and tell your unique story, and more. Bring your questions! 

 

Topics: Career Planning, Risk Assessment, Values, Owning Your Narrative

Suja Viswesan, VP Security Software Development, IBM
Rebecca Murphey, Field CTO at Swarmia
Subechya Person, Co-founder of a stealth startup, ex-VP of Product & Design at Vacasa

10am - 10:55 am PT

Navigating Transitions In Career, Family, & Life

Panel Discussion

How do you decide between staying as an IC or moving into people management? What about successfully planning for and returning from a maternity leave? Hear from our experienced panelists as they discuss how they navigated these major career milestones (and more!) and found success on the other side. 

 

Topics: IC vs People Management, Family Planning, Advancing into Leadership

Rohini Pradeep, VP Product Engineering, Gusto

Manasa Battula, Sr. Manager of Program and Technical Program Management, Twilio

Kalia Aragon, Director of Product, Flatiron Health

11am -11:45 am PT

Building and Developing Resilient Teams

Afternoon Keynote

What do you look for in the hiring process that demonstrates resilience, and how do you identify those traits in interviews?  How do you take stock of the existing team to identify the strengths and gaps of the individuals and the team as a whole?  How do you create opportunities to build new skills to close the gap and demonstrate core strengths?  How can you leverage this knowledge as an IC to demonstrate and develop your own resilience?

Teresa Dietrich, Ex-Chief Product & Community Officer

Stack Overflow

12:15 pm - 1pm PT

Mindful Leadership: Finding Balance on the Path to VP
Presentation

Ever feel like you are just surviving at work? Or that your job is bleeding into your personal life in an unbalanced way?

Learn how to turn surviving into thriving! In this talk, Ali Littman, VP of Software Engineering at Modern Health, will discuss some ideas on how to manage your mental health and avoid common mental traps that hold women back (such as imposter syndrome and perfectionism) while advancing into a leadership role.

Ali Littman, VP of Software Engineering, Modern Health

1:05 pm - 2:00pm

Mentor Hour

Get tailored mentorship at the Summit! Sign up to join one of our small group mentoring groups to deep dive into career topics with our knowledgeable mentors!  


Topics: Mentorship

Small Group Mentoring Sessions

Day 3: Forging a Resilient Future

9 am - 9:55am PT

Overcoming Failure to Make Way for Success 

Panel Discussion

Join us for a candid conversation with industry veterans as they share personal experiences and insights on navigating setbacks and turning them into opportunities for growth. 


Topics: Resilience, Adaptability, Learning from Failure, Layoffs 

Ekta Aggarwal, Head of Product & Design, Docker
Allison McHenry, CTO, Kos Media
Parul Shorey, Sr Director of Product Management, Head of Data and AI Products, SeatGeek

Megan M. Yee, Senior Manager, Product and Solutions Consulting, Kaiser Permanente

10:00am - 10:40am PT

Advancing Women's Health through Wearable Tech

Presentation

Each one of us has a unique body that functions differently from what's considered "normal." You might have encountered this through symptoms such as body temperature, menstrual cycles lengths, or blood pressure that appears lower than most people's. Join us as we discuss the importance of addressing women's health in the sphere of technology, and how through leveraging wearables and personalized continuous data, we can understand our bodies as they change.


Topics: Women's Health, Technology, Family Planning

Neta Gotlieb, Ph.D., Product Manager, Reproductive Health, Oura


10:45 am - 11:25 am PT

Neurodivergence as a Superpower in the Workplace

Talk

It's time we reframe neurological differences as unique strengths rather than limitations! Learn how diverse cognitive styles offer inherent advantages when it comes to innovation, creativity, and fresh perspectives to various fields. Attendees will gain a deeper understanding of the neurodiversity paradigm and its potential to foster more inclusive environments. 


Topics: Neurodivergence, Inclusive Leadership

Ai (Aimee) Sakura, Founder of Buildup Coaching, BAEDN Board Director

AJ Beard, Owner Operator, Lone Oak Farm & Technology

11:30 am - 12:15pm PT

You Get to Say No: How Saying No Will Lead You to Time and Emotional Freedom

Interactive Workshop

Have you felt deflated and de-energized after doing things you were not ‘all in’ for? Or after allowing someone to take up your space/time when all you wanted to do was head in the opposite direction? We all have. 

Join us for this insightful workshop as we learn how to set boundaries that allow you to feel safe and energized. Explore what it means to practice dynamic boundary setting and take back your power to set and negotiate boundaries that feel right for you. 

 

Topics: Mental Health, Boundary setting

Emma Pineda Fortin, Ph.D., Founder & CEO, Guerrera de La Luz Leadership

12:30 - 1:30 pm PT

Leading in a World of Overload
Workshop

When faced with uncertainty and turmoil, it is easy to feel overwhelmed and act reactively instead of proactively. Join us for this powerful talk which will equip leaders with practical methods to tap into your resilience, harness the power of your emotions, and guide your team confidently through crises.

Laurie Coe, Managing Director, The Energy Project

1:30 pm - 2pm PT

Practical Steps to Formulating Goals You'll Stick To

Interactive Workshop

If you want to make a resolution that sticks, the key is to create an effective plan that can help you stay accountable. Come to this session with some goals in mind - we will work on breaking them down into actionable steps with realistic timelines together!

 

Topics: Goal setting, Accountability 

Karen Ko, Managing Director, WEST 

More speakers to come. 

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Schedule

2 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

3 pm

Plenary Session

Speaker presentation by our Co-Founders Timothy Staples and Jeffrey Hunt.

4 pm

Roundtable Discussion: “What Makes an Effective Virtual Event?”

“What Makes an Effective Virtual Event?” is a roundtable panel, hosted by moderator Leslie Patel.

5 pm

Networking Happy Hour

Network with other event professionals at an on-site happy hour, sponsored by Logo Co. 

Featured Talks & Workshops

Day 1

12 pm

Couragous Negotiations [Workshop]

1 pm

Strategies for Successful Career & Life Transitions [Panel]

Speaker presentation by our Co-Founders Timothy Staples and Jeffrey Hunt.

2 pm

Navigating 'From Presence to Power' in Personal Branding [Panel]

“What Makes an Effective Virtual Event?” is a roundtable panel, hosted by moderator Leslie Patel. 

Day 2

1 pm

Setting Healthy Boundaries [Workshop] 

Emma Pineda Fortin, Coach


“New Ideas in Accessibility,” Don Schifrin, Room C

12 pm

Building a Neuroinclusive Workplace: A Leader's Strategic Advantage [Talk]

Gather in the Main Hall for refreshments and to network with your colleagues.

2 pm

Personalized Mentoring [Mentoring]

Author and critic Ben Sydney will speak about their latest joint venture with the International Space Station.

Featured Talks & Workshops

Day 1

 

Navigating 'From Presence to Power' in Personal Branding [Panel]


Finding Work/Life Balance as a VP of Engineering [Talk] 


Beyond the Ladder: Defining Career Success on Your Own Terms [Talk]


Meet & Greet Session with Peers in Your Field [Facilitated Networking] 

 

 



*Full schedule available Jan 1, 2024.

Day 2

 

Strategies for Successful Career & Life Transitions [Panel]


Couragous Negotiations [Workshop]

 

Neurodivergence as a Superpower in the Workplace [Talk]

 

Personalized Mentoring [Mentoring]


Day 3

 

Setting Healthy Boundaries [Workshop]

 

Advancing Women's Health through Wearable Tech [Talk] 

 

Turning Setbacks into Comebacks: Future Proofing Your Career in 2024 and Beyond [Panel]


Why you'll love the WEST Leadership Summit.

About

“I don’t think there is any other conference like this. Such targeted amazing content for female engineering leaders. I was really blown away by the quality of the speakers and content. Great work!”

Madelyn Tavarez, Sr. Software Engineer
2023 WEST Summit Attendee

Register
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Choose your own adventure. We know three days can be a lot for a Summit, which is why you'll have the agenda early so you can plan your summit experience. Join us for all three days or hop in on sessions that interest you most!


Connect directly with our speakers. We will spotlight our speakers and recommended readings in the month leading up to the Summit. Don't miss your chance to learn and be mentored by our incredible speakers!


Get mentoring that's specific to you. When you register you will have the chance to sign up for mentoring AT the summit. We will match you to mentors who can share advice and speak to your specific goals. Don't miss this opportunity to get advice on your current career challenges!

January 
24
 - 
January 
26
, 
2024
Starting at 
9:00am

3 Reasons Why You'll Love the WEST Leadership Summit.

#1  Choose your own adventure. We know three days can be a lot for a Summit, which is why you'll have the agenda early so you can plan your summit experience. Join us for all three days or hop in on sessions that interest you most!


#2  Connect directly with our speakers. We will spotlight our speakers and recommended readings in the month leading up to the Summit. Don't miss your chance to learn and be mentored by our incredible speakers!


 #3  Get mentoring that's specific to you. When you register you will have the chance to sign up for mentoring AT the summit. We will match you to mentors who can share advice and speak to your specific goals. Don't miss this opportunity to get advice on your current career challenges!


“

”

The speakers put a lot of effort to be interactive and the content was very relevant. I liked how so many of the talks had actionable ideas I could apply right away.

—WEST Summit Attendee

Details

An introductory paragraph set in a slightly larger size can help provide a rhythm to the typography and help increase the legibility of the page.

Enhance your user experience and build brand equity with your design vernacular.

RSVP
Text goes here
X

“ 

The speakers put a lot of effort to be interactive and the content was very relevant. I liked how so many of the talks had actionable ideas I could apply right away. 

”


“ 

‘It's ok not to know everything. Asking for help is the key.’ I'm excited to choose one of the recommended books to read and message an attendee I met today!

”


“ 

Seeing how you progressed in your career along with having kids was extremely helpful and what I am looking to do.

”


“ 

On being a caregiver -- I feel that so hard as an immigrant and a daughter of a single mom! My family was poor growing up so that sense of responsibility feels very present.

”


Schedule

Day 1

12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

1 pm

Plenary Session

Speaker presentation by our Co-Founders Timothy Staples and Jeffrey Hunt.

2 pm

Roundtable Discussion: “What Makes an Effective Virtual Event?”

“What Makes an Effective Virtual Event?” is a roundtable panel, hosted by moderator Leslie Patel. 

Day 2

12 pm

Networking Break

Gather in the Main Hall for refreshments and to network with your colleagues.

1 pm

Workshops

“Kanban for Teams,” Lily Montenegro, Room A
“New Ideas in Accessibility,” Don Schifrin, Room C

2 pm

Keynote Presentation

Author and critic Ben Sydney will speak about their latest joint venture with the International Space Station.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

Thank you to our sponsors & partners!

Thank you to our sponsors & partners!

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About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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